類型：英語閱讀
時間：2024-11-07
點擊量7533
With the
development of the
Internet and the
popularization of
computers, a
majority of
Chinese people may have
witnessed the
explosion of live-stream
shopping.
Shopping online has
become a
commonplace in our life. And live-stream shopping
makes our life more
convenient.隨著互聯(lián)網的發(fā)展和計算機的普及，大多數(shù)中國人可能已經目睹了直播購物的爆炸式增長。網上購物在我們的生活中已經司空見慣。直播購物讓我們的生活更加方便。
Firstly, it
enables consumers to have a more
intuitive and
comprehensive understanding of the
products and
service information. The
traditional e-commerce model is
mainly based on
pictures,
which is too
abstract to meet consumers’
demand of
knowing more information
about products.
Secondly, consumers can
communicate directly with
anchors (
sellers) and ask
questions online
through the live
platform. It not only
greatly improves the shopping
experience but
gives the consumers a more
detailed understanding and
familiarity with the products.
Thirdly, consumers have more and more personalized demand for products, and live-stream shopping
meets people’s
needs. The
essence of live
broadcasting is to
stimulate users’
purchase desire quickly and make
changes at any time
according to the
consumer’s demand.首先，它使消費者能夠更直觀、更全面地了解產品和服務信息。傳統(tǒng)的電子商務模式主要基于圖片，過于抽象，無法滿足消費者了解更多產品信息的需求。其次，消費者可以直接與主播（賣家）溝通，并通過直播平臺在線提問。它不僅大大改善了購物體驗，而且讓消費者對產品有了更詳細的了解和熟悉。第三，消費者對產品的個性化需求越來越多，直播購物滿足了人們的需求。直播的本質是快速激發(fā)用戶的購買欲望，并根據消費者的需求隨時進行更改。
In
conclusion, the
biggest advantage of live-stream shopping is that consumers
could be
personally on the shopping
scene. At the same time, live-stream platform is a “double-edged
sword”.
Consumers should also
sharpen their eyes and shop
rationally.總之，直播購物的最大優(yōu)勢是消費者可以親自到購物現(xiàn)場。同時，直播平臺是一把“雙刃劍”。消費者也應該提高警惕，理性購物。
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